| Celaya Industrial Profile |
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KEY INDUSTRIES
MAIN COMPANIES
ADVANTAGES
DISADVANTAGES
Market Overview Celaya is a mid-sized city located next door to Queretaro and three hours from Mexico City. The city has lately experienced a growing interest from manufacturing companies due to both its proximity to the large support markets in central Mexico and a wealth of labor in the area. While the local labor pool is good, the real estate market is underdeveloped and utility infrastructure can be an issue. Nevertheless, Celaya is an excellent place to set up low-tech maquila plants and it is expected that the city will continue to grow in importance as a maquila and manufacturing center as labor markets tighten in Queretaro, Leon and Mexico City. The City POPULATION Celaya is the third largest city in Guanajuato with a population of 382,958 individuals, 47.8% male and 52.2% female. The population is growing at a 2.13% annual rate, higher than the 1.8% national growth rate. Celaya’s residents are very young with 45% of the population under 20 years old. The population in the city accounts for 7.9% of total state’s 4,843,891 inhabitants.(Source: INEGI) LOCATION Celaya is located in the eastern part of the State of Guanajuato, at the heart of the El Bajio region. Guanajuato borders with the states of San Luis Potosi to the north, Queretaro to the east, Jalisco to the west, and Michoacan to the south.The city has an elevation of 5,772 feet and an average annual precipitation of 24 inches. The climate is hot and dry with occasional afternoon showers in the summer, and pleasant and mild during the winter. Refer to the following table:
Celaya has few industrial plants, but its location makes it an attractive site for maquila operations as it is less than one hour from Silao (home of one of GM’s assembly plants), Leon, and Queretaro.
INDUSTRY SNAPSHOT Celaya holds a position of importance in the state due to its concentration of various industrial sectors, for this reason it is known as “The Golden Gate of El Bajío”. Political stability, security, and pro-business government policies have attracted considerable new investment to the city, which is beginning to diversify into an important regional commercial center. Celaya is still dominated by its agricultural roots. Celaya has a GDP of $618.55 Million USD, which accounts for 12.3% of the State of Guanajuato’s GDP. During 2003, Celaya’s exports amounted to $515,183,000 USD, representing 5.97% of total state exports. About 98.2% of exports go to the U.S. CELAYA EXPORTS BY SECTOR (2003)
(Source, Municipality of Celaya, 2003) According to INEGI (2004), there are 12,460 workers in 46 maquila plants and 10 industrial parks in the State of Guanajuato. This numbers represent a decrease from 2000 levels where there were 84 maquila plants and 15,653 workers. The Workforce DEMOGRAPHICS LABOR AND EMPLOYMENT UNEMPLOYMENT AND SUB-EMPLOYMENT SKILL LEVEL The larger industrial cities of Queretaro and Leon generally attract the most qualified workers. As there are no large maquila operations in Celaya, workers with relevant work experience are in short supply. However, a number of companies have been successful in growing their operations in Celaya. Enertec, for example, produces 3.78 million automotive batteries per year in Celaya and is ISO 14001 and QS 9002 certified. The company supplies Ford, Nissan, Hyunday, BMW, Mercedes Benz, Scandia, Navistar, Kenworth and Volvo. EDUCATION AND TRAINING PROGRAMS
Celaya has an adequate educational infrastructure. There are 619 schools and 126,795 students in the city. Of this number, 12.9% are enrolled in one of the 27 higher education institutions.
About 92.2% of the population between 6 and 14 years of age attends school while 29.4% of the population over 15 years has either a technical or university degree. TURNOVER RATES The state does not publish turnover statistics but we estimate them to be 6% to 9% per month. Please see our Wages chapter in the Info Center for further details on turnover rates in Mexico. The Operation WAGE RATES Wages are the key driver of Mexico’s manufacturing industry. It is, therefore, one of the first and most important topics any company expanding in Mexico will consider. TeamNAFTA touches on the overall wage issues in our Info Center, but we have also provided some sample wages for Celaya below. While we have access to more detailed wage information, we typically present that information in a tailored report addressing a company’s specific labor needs.
Average hourly wages paid in Celaya: 2003 - 2004
Source: Area industry wage studies and interviews with local managers, $11.00 pesos/USD INDUSTRIAL COSTS dollar @ 11 pesos/USD
*CFE.-June 2004, ** CRE.-June 2004, *** Pemex June 2004 INDUSTRIAL REAL ESTATE AVAILABLE SPACE Celaya has a modern industrial infrastructure to support maquila operations. Industrial parks are generally well equipped, providing sites with water, sewage, electrical power, gas pipelines, and telephone services with fiber optic advantages.
Regarding housing, credit is available from government institutions such as FOVISSSTE, INFONAVIT and PROMIVI. Most workers have housing with electricity, water and gas.
Highways Guanajuato possesses an adequate highway infrastructure, including 2,101 miles of highways of which 188 miles are express highways. The quality of the road network in Guanajuato is higher than the national average, taking various characteristics into account such as quality of the asphalt, sign posting, road shoulders, and technical specifications. There are two Federal highways that cross the state, Federal Highways 45 and 57, the latter one is known as the NAFTA highway, which links Guanajuato with key cities in the U.S. and Canada. Given its central location, Celaya has access to the three important NAFTA corridors.
Celaya provides with rapid access to Leon, Queretaro and Mexico City via a four-lane toll highway. The city’s location makes it an attractive site for maquila operations as Silao, Leon, and Queretaro are less than an hour away. Railroads Guanajuato has 674 miles of railroads. Companies like FERROMEX (Ferrocarriles Mexicanos) and TFM (Transportes Ferrocarrileros de Mexico) provide service to several destinations including San Luis Potosi, Mexico City, Nuevo Laredo, Guadalajara and Nogales. Air Transportation Celaya has a small private airport located in the Celaya-Salamanca highway, 10 minutes way from the city. Additionally, the city is fifty minutes away from El Bajio International Airport, which offers daily direct flights to Mexico’s largest cities and several U.S. destinations like Chicago, Los Angeles, Oakland, Houston, Dallas, Atlanta, and San Jose, C.A. CUSTOMS The closest fully staffed Mexican customs office is in Queretaro. Some of the services offered at the Queretaro customs office include:
* Definite imports and exports INCENTIVES The government offers incentives in relation to payroll taxes, training programs, and assistance in the procedures for meeting requirements at three levels of government (federal, state, and municipal). Additional incentives can be negotiated, depending on the location of the new project, type of manufacturing activity, and the creation of jobs. The incentives subject to negotiation include: infrastructure works, fees with the State Public Registry, and construction permits. STATE OF GUANAJUATO INCENTIVES
Sectors offering special opportunities The Support SUPPORT SERVICE COMPANIES Large-scale operations will find a limited number of companies offering support and services, especially for high tech operations. Specialized support may be obtained from Mexico City, Queretaro or Leon based suppliers. The Politics UNIONS Unionized labor in Celaya does not represent a major impediment to new starts or expansion. Every national labor union in Mexico has some representation in Celaya, including the CROM, CROC, and of course the largest state-run union, the CTM. POLITICAL INFLUENCES Guanajuato has been governed by the right-of-center PAN party for the last 12 years. A well-known strategy to raise the standard of living in Guanajuato has been the promotion of foreign investment. The state government is a strong proponent of foreign investment and will assist companies seeking to relocate to the state. The Government of Guanajuato has recently created the Guanajuato World Trade Commission (COFOCE), a decentralized organization whose objectives are:
OTHER COMPANIES IN CELAYA
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