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Veracruz Industrial Profile Print E-mail


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POPULATION

The City of Veracruz, with a metropolitan area population of approximately 500,000, is the largest city in the state of the same name. The population of the state of Veracruz is 7,054,167, which represents 7.4 percent of the total population in the country.

STATE DESCRIPTION

The territory of the state borders with 7 states and with the Gulf of Mexico. The large coastal line of Veracruz is the longest among the many states of the Gulf of Mexico. It has an extension of 425 Mi. The climate varies drastically, offering humid warm zones and year round snow at the highest peaks. Yet, most of the territory is located in the tropics and it results in humid warm weather, with rain during the summer and an annual average temperature of 77F. The state is divided into 210 municipalities. More than 1,200 archaeological sites constitute the prehispanic heritage of the state. Approximately 35% of Mexican rivers flow across Veracruz.

LOCATION

The City of Veracruz is strategically located and has excellent highway connections to the local area and beyond via the modern federal and state highway network. Import and export freight coming to the city is moved over an extensive system of highways to Mexico City, and also the states of Puebla, Queretaro, Hidalgo, Chiapas, Tabasco, to name a few.

REGIONAL INFLUENCE

The port of Veracruz has a capacity of 12.0 million tons per year. It serves as the main gateway of Mexico to the Atlantic Ocean. The Port of Veracruz is linked by highway and railroad to the country’s capital, Mexico City. The Gulf Basin represents a potential market of 30.0 million people. Many trucking companies offer overnight delivery to and from the lucrative Mexico City market at competitive rates. There is also rail service with future on dock and double stack capability between the port, Mexico City and beyond.

PROXIMITY TO KEY CITIES

Direct commercial air service is now available to the United States, through Houston, Texas. The following are distances from Veracruz:

To:

Miles

Austin, Texas

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Corpus Christi, Texas

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Dallas, Texas

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Houston, Texas

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San Antonio. Texas

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Tijuana, BCN

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Monterrey, Nuevo Leon

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Merida, Yucatan

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Guadalajara, Tabasco

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Queretaro, Queretaro

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Chihuahua, Chihuahua

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DEMOGRAPHIC IMPACT

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AVAILABILITY of LABOR

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SKILL RANKING

There are major facilities in the Industrial City for personnel training at all levels, available for use by incoming companies. These are in addition to the quality universities, technological institutes and vocational training schools located in the city of Veracruz.

TURNOVER RATES

No official numbers are available for turnover rates we estimate them to be low, between Click Here To Register   


The Operation

WAGE RATES

Of all of the manufacturing inputs, labor is the only one less expensive in Mexico. Everything else costs more in Mexico, from shipping to telecommunications, to energy, to real estate, to the cost of capital. Accurate information on labor rates is therefore of paramount importance to any company considering manufacturing in Mexico. Wage rates in Mexico are controversial. The government, in conjunction with union representatives and members of the largest industrial organizations, adjust the minimum wage on an annual or semi-annual basis. There is a minimum wage rate for 88 different "professional classifications" that vary from construction supervisor to shoemaker. Few workers earn the minimum wage, especially in the export-manufacturing sector. 47% of employed workers in Mexico earn more than twice the minimum wage, and 11% earn more than five times the minimum wage. The minimum wage in Mexico is in reality a benchmark or reference wage, used by the government to direct increases in salaries that are congruent with its monetary and fiscal policies. The wage rates below are the product of a survey done by the state government on certain industrial parks.

Monthly salary for executives and employees in US dollars not including benefits

Executives and employees

Minimum

Maximum

Plant Manager

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Production Manager

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Production Engineer

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Production Technician

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Accountant

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Bilingual Secretary

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Source: Bancomext 1999-$9.00/USD

Hourly salary for laborers in US dollars, including obligatory benefits

Laborer

Minimum

Maximum

Skilled

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Unskilled

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Source State Government of Coahuila

Exchange rate at $9.50 pesos per $1.00 US

AVAILABLE SPACE

A current survey of an industrial park in the city of Veracruz with a variety of site options, reveals the following average prices (1/Dollars*):

 

Minimum

Maximum

Annual lease of industrial bays

   

Min — max (sq. ft. in USD)

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Land Purchase Price

   

Min — max (sq. ft. in USD)

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Construction costs for standard bays

   

Min — max (sq. ft. in USD)

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(In U.S. dollars per square foot)

INFRASTRUCTURE

  • Excellent highway connections to the port and beyond via the modern federal and state highway network. Import/export freight arriving to the Port is shipped over an extensive system of highways to Mexico City and other states including Puebla, Queretaro, Hidalgo, Chiapas, and Tabasco among others
  • Veracruz is connected to Mexico City through two railroad lines, via Xalapa and via Cordoba.
  • The Heriberto Jara International Airport of Veracruz offers domestic and connecting international service with frequent arrivals and departures to Mexico City, Tampico, Merida, Cancun and others.
  • A railroad road spur connects directly with the main Veracruz-Mexico City rail line.
  • There are four industrial parks in Veracruz. The industrial city Bruno Plagiai, located in Veraruz, the industrial park Ixtac, located in Cordoba-Orizaba area, the Cordoba-Amtlan park, located in Amatlan township, and the Morelos Petrochemical Park, which is located in Coatzacoalcos.

INDUSTRIAL COSTS

Public Utility Rates (figures do not include value added tax):

Utility

USD @ $9.00

Electricity

 

Maximum demand (kW)

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Cost (kW-hr)

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Natural Gas

 

Million BTU’s

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Fuel Oil

 

Cubic Meter

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Water

 

Per 200m3

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Sources:  Water — Direct consultations with the water & sewage systems, boards and commissions; Natural gas — PEMEX-Gas y Petroquimica Basica (PGPB); Fuel Oil — PEMEX — refinacion; Electricity — CFE

CUSTOMS

Each separate custom agent determines customs expenses in Veracruz and they adjust according to quantity, nature of, and destination of the goods. Mexican customs staffs an office at the port of Veracruz

LOCATIONS

Veracruz has four industrial parks, Bruno Plagiai, Ixtac, Cordoba-Amatlan, Morelos Petrochemical Park. Veracruz is also the most important producer of electric power in Mexico due to the nuclear plant of Laguna Verde. Veracruz has two neighboring port cities of great value, Coatzacoalcos and Tuxpan. All of these factors, combined with Veracruz’s close proximity to Mexico City and the surrounding area which represent approximately 30 million people, make it a very attractive city.


The Support

SERVICE and SUPPLIER COMPANIES

Due to its status as one of the worlds leading Ports, Veracruz has an industry poised to support the shipping industry as seen in the list below.

  • Naval Tactician Service
  • Suppliers to Vessels
  • Fuel Distributors
  • Waste Collection and Incineration
  • Fumigators
  • Collection of Hazardous Waste
  • Piloting Services
  • Vessel Repair
  • Ship Towing Service
  • Railway Services
  • Shipping Agencies
  • Customs Agencies
  • Transportation Services
  • Port Services

The Politics

UNIONS

Veracruz is a unionized State, and the unions are well known for their peaceful negotiations with management and are pro-industry. Between 1994 — 1998 only five union strikes were reported in the state.

POLITICAL INFLUENCES

Governor Miguel Aleman conceived a six-year program with the objective of developing individual and collective capacities of the people of Veracruz. During the next several years, the government of the state is aimed to provide certainty to the investor to produce and create opportunities for personal as well as for collective improvement. It is the foundation for continued development in the years to come.

OTHER BIG NAMES

COMPANY

INDUSTRY

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Electronics

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Food Processing

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Financial Services

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Cement

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Oil Industry

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Oil Industry

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Oil Industry

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Multipurpose Shipping Terminal Operator

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Cement Shipping Terminal Operator

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Aluminum Shipping Terminal Operator

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Ship repair and Construction

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Automobile Shipping Terminal Operator

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Agricultural and Mineral Shipping Container

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Containers

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Agricultural

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Fluid Shipping Terminal Operator

ADVANTAGES

  • The State of Veracruz is ideal for establishing strategic alliances with The United States of America, Canada and The European Continent, due to its important port.
  • More than adequate shipping services and suppliers.
  • An opportunity exists to reach 30 million people in the nearby Mexico City area.

DISADVANTAGES

  • Specialized service support infrastructure.
  • There is no American Consulate Office in Veracruz.
  • The industrial parks of Veracruz offer no shelter programs, fire station or water treatment plant.

Conclusion

Veracruz has great potential for industry, especially any operation that relies on shipping of goods. The state of Veracruz is trying to attract new industry along with the majority of cities in Mexico also the state government offers substantial advantages to those companies interested in investing here.

 
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